Top Search Engines
Knowing where people search for information on the Web is a prerequisite to a sound search strategy. Below are the current top search engines in Australia. Google is by far the leading search provider followed by Yahoo!7 and Bing which serve about 3% of the market each. Google has an exceptionally strong market position in Australia compared to other markets around the world.
Top search engines by percentage of total searches in Australia (July 2010)
1. Google 92.8%
2. Bing 3.2%
3. Yahoo!7 2.2%